Amidst an increasingly crowded gaming landscape dominated by overpriced AAA titles loaded with microtransactions, Moon Studios is boldly making waves with their upcoming action RPG, 'No Rest for the Wicked'. Known for its highly acclaimed Ori series, the studio is poised to revolutionize the genre and claim its rightful place among the industry's most innovative game developers. CEO Thomas Mahler's recent announcement on Twitter has sparked intrigue and admiration within the gaming community as the studio commits to a refreshingly consumer-friendly pricing strategy.
Mahler's message addressed several pressing issues affecting the gaming industry, notably the contentious $70 price point becoming more common for new releases. "We've been hearing gamers complain about $70 being the new norm for quite a while now," Mahler stated, highlighting a sentiment echoed by many players disenchanted with the rising gaming costs. Moreover, Mahler took a principled stand against the prevalent trend of charging exorbitant prices for cosmetic items, citing an example from the highly anticipated Diablo 4.
Moon Studios' decision to price 'No Rest for the Wicked' at $39.99 upon launch represents a stark departure from the industry standard, emphasizing their commitment to providing quality experiences at affordable prices. Mahler attributed this pricing strategy to Moon Studio's lean operation, devoid of the influence of shareholders seeking to maximize profits. They don't hire excessively to give a false impression of growth to shareholders because they don't have any. Mahler emphasized the studio's independence as a key factor driving their focus on consumers.
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